OMNI TARGET

PRE-SEED DECK · 2026

Shopify Store Intelligence

Know what to advertise before you spend.

Omni Target reads a Shopify store's orders, customer behavior, product economics, and inventory to identify the strongest product candidate for acquiring new customers. It turns that evidence into a launch-ready Meta brief in under 60 seconds.

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OMNI TARGET

The Problem

Your bestseller is not your gateway product.

A product that sells well to returning customers may not be the best entry point for a first-time buyer. Yet many merchants choose what to advertise from topline sales or instinct.

Organic Bestseller

What Founders Guess

Buyer ProfileWarm, returning customers

Acquisition SignalWeak or unproven

Business Evidence Sales volume alone

Strategic Role Retention & repeat sales

STRONG SELLER · UNPROVEN ACQUISITION ROLE

Gateway Product

What Omni Target Finds

Buyer ProfileBrand-new, first-time buyers

Acquisition Signal High first-time buyer share

Business Evidence Margin, sales & stock

Strategic Role Candidate for cold acquisition

ACQUISITION CANDIDATE · IDENTIFIED IN < 60s

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OMNI TARGET

The Solution

From store connect to complete brief in three steps.

No spreadsheets, no guesswork, no expensive agency retainers. The entire pipeline runs directly on live store history.

1-Click Store Connect

Direct Shopify connection. Securely reads products, customer cohorts, and order history in seconds.

Rank acquisition candidates

Omni Target compares first-time buyer share, sales consistency, margin, and stock to identify the strongest products to test.

Ready-to-Launch Ad Brief

Delivers 3 high-converting video angles, text hooks, and daily budget setups in under 60 seconds.

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OMNI TARGET

Product & Early Validation

Early merchants are installing, using, and paying.

Founder's tracked pilot: early directional signals, not proven repeatability or causality.

Shopify store installs

Campaign briefs generated

Paying pilot customer · $9 discounted pack

Historical merchant-led Meta campaign test · June–July 2026

Two campaigns / combined spend30 add-to-carts · ₦158,139 spent

One campaign: Meta-reported purchase ROAS22.85× · NOT blended ROAS

Shopify store contextFour paid orders, ₦1.59M during period; attribution unconfirmed

Source: Shopify merchant pilot · Meta Ads Manager, 2026.

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OMNI TARGET

Market Opportunity

Illustrative market opportunity: $2.5M+ in beachhead ARR.

Opportunity model for merchants seeking better product selection before paid campaigns. Figures are scenario assumptions, not validated addressable demand.

TAM · GLOBAL DTC

$5.0B

8.4M+ DTC stores worldwide deploying paid acquisition (@ $600/yr software potential).

SAM · SHOPIFY ECOSYSTEM

$1.7B

2.8M active Shopify merchants globally with live product catalogs and customer cohort history.

SOM · BEACHHEAD VERTICAL

$2.5M

280K Fashion & Apparel stores on Shopify. 3-year capture of 1.5% (4,200 stores @ $600/yr blended ARPU).

BOTTOM-UP UNIT MATH:
280,000 Target Apparel Stores
× 1.5% 3-Year Capture (4,200 Stores)
× $50/mo ($600/yr) Blended ARPU
= $2.52M Beachhead ARR

Sources: Store Leads, State of Shopify and Shopify Apparel Stores reports, September 2026. Market values assume a $50 blended monthly ARPU per merchant ($600/yr) and are illustrative scenarios, not forecasts.

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OMNI TARGET

Monetization & Roadmap

Live on usage packs. Transitioning to recurring SaaS.

Credit packs let merchants test and pay during collection launches today. Continuous monitoring, fatigue alerts, and outcome-linked learning turn that initial entry into sticky monthly retention.

Live MVP · Usage-Based Wedge

One-Time Credit Packs ($9–$59)

Entry Hook1 Free Brief on install (zero friction)

Pack Tiers$9 (3 briefs) · $25 (10 briefs) · $59 (30 briefs)

Buying MomentNew product drop or collection launch

Gross Margin95.4% (~$0.11 compute cost / brief)

LIVE REVENUE · FRICTIONLESS ACQUISITION WEDGE

Post-Funding Milestone · Autonomous Layer

Monthly Intelligence ($18–$99/mo)

MonitorContinuous scoring on new SKUs & catalog shifts

LearnCompare brief recommendations against real Meta ROAS

AlertProactive alerts when gateway products fatigue or stock out

ImproveOutcome data refines subsequent creative & budget briefs

RECURRING VALUE: BETTER PRODUCT DECISIONS OVER TIME

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OMNI TARGET

Your Competitive Edge

Campaign platforms automate execution. Omni Target decides what deserves the budget.

Ad platforms know how to distribute budget; attribution tools report what happened after spend. Omni Target fills the missing pre-spend gap: identifying the gateway product before ad dollars are committed.

Campaign Orchestration

SHOPIFY AUTOPILOT · META ADVANTAGE+

Automates ad delivery and budget bidding across channels, focuses on delivery and bidding; its product-selection features differ from Omni Target’s first-purchase ranking workflow.

Post-Spend Attribution

TRIPLE WHALE ($129+/MO) · NORTHBEAM

Reports multi-touch attribution and blended ROAS after money is spent. Built for scaled enterprise brands measuring live traffic, primarily emphasizes measurement and reporting, with some planning capabilities.

Omni Target (Pre-Spend Layer)

$9–$59 PACKS · $18–$99/MO PLANS

Ranks acquisition candidates before spend using first-time buyer share, margin, sales consistency, and stock levels—delivering a launch-ready brief in under 60 seconds.

The Compounding Moat: As campaign outcomes are tracked back into Omni Target, historical performance refines subsequent product rankings. Over time, outcomes could improve subsequent rankings; this feedback loop remains on the roadmap.

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OMNI TARGET

Go-To-Market

Capital-efficient growth. 1-to-many distribution loops.

Acquiring merchants through high-intent ecosystem search and partner multipliers rather than burning pre-seed capital on expensive top-of-funnel ads.

Shopify App Store (Organic PLG)

Direct-install distribution today; broader App Store discovery remains a goal. The "1 Free Brief" onboarding converts active store visitors into immediate product triage.

Agency Multiplier (1-to-Many)

Partnering with media buyers & boutique agencies. One operator introduces Omni Target across 3–20 client stores.

Technical Audits & Teardowns

Public audits analyzing live stores—showing founders where ad spend is burning on retention SKUs before they install.

Distribution ModelProduct-Led Growth (PLG)

Entry Wedge1 Free Brief (No CC Required)

Time To First Value< 60 Seconds

Initial Monetization$9–$59 Credit Packs

Gross Software Margin95.4%

Compute Cost / Brief~$0.11

Target CAC Payback (unproven)< 2.0 Months

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OMNI TARGET

Team & Domain Authority

Operator domain conviction paired with 8+ years systems engineering.

Michael Okechukwu

60% equity · 4-yr vest / 1-yr cliff

Co-Founder & CEO · Commercial & Growth

$80K+ AD SPEND −40% BLENDED CAC 5+ YRS DTC OPERATOR

Hands-on DTC growth operator. Scaled paid media across fast-growth apparel storefronts. Developed the gateway product triage model after manually analyzing multi-brand Shopify transactions, then automated the workflow into Omni Target.

Moses Chukwunekwu

40% equity · 4-yr vest / 1-yr cliff

Co-Founder & CTO · Architecture & Data

8+ YRS SYSTEMS ENG < 3s CATALOG SYNC ~$0.11 / BRIEF

Full-stack systems architect with 8+ years building enterprise systems. Engineered Omni Target's low-latency GraphQL ingestion pipeline and multi-tenant inference engine, enabling real-time store analysis at a 95.4% software gross margin.

Founding team combines commerce operating experience with software engineering; legal structure and financing terms to be confirmed in diligence.

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OMNI TARGET

The Ask

Seeking $200,000 in pre-seed capital.

Proposed 18-month plan · funding structure and terms subject to discussion.

40%

Merchant Acquisition

App Store category rank optimization, agency co-selling loops, and high-intent founder audits.

25%

Campaign Outcome & Learning Pipeline

Connect brief recommendations to Meta conversion outcomes, automated fatigue tracking, and closed-loop rank refinement.

30%

Dual-Founder Runway

Planned founder capacity for core engineering, merchant onboarding and growth.

Legal & Operations

Legal structure, contracts, data compliance and Shopify partner obligations.

18-Mo ARR Scenario
$300K–$360K
Paid Stores Scenario
600–700
Blended ARPU Basis
$42–$50 / mo
CAC Payback Goal
< 2.0 Months

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OMNI TARGET

Let's Talk

Let's build the pre-spend intelligence layer for commerce.

        Michael Okechukwu — Co-Founder & CEO

michael@omnitarget.co · omnitarget.co

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