OMNI TARGET

PRE-SEED DECK · 2026

Shopify Store Intelligence

Pre-spend intelligence for Shopify merchants.

Shopify knows what sells. Meta knows who buys. They don't talk pre-spend. Omni Target bridges that gap — turning real store data into an actionable, ready-to-launch Meta Ads brief before a dollar is spent.

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OMNI TARGET

The Problem

Your bestseller is not your gateway product.

The product that converts existing customers rarely converts a stranger seeing the brand for the first time on Meta. Founders guess based on gross sales — burning real, non-recoverable ad spend on retention SKUs that fail on cold acquisition.

Organic Bestseller

What most founders advertise

Sells well toWarm, returning audience

Says about a cold strangerLittle to nothing

Cold-traffic signalWeak

RETENTION PIECE

Gateway Product

What Omni Target finds

Sells well toFirst-time, cold-traffic buyers

Identified fromReal store & buyer-behavior data

Cold-traffic signalStrong

ACQUISITION ENGINE

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The Solution

From store to brief in three steps.

No manual research, no spreadsheets — the pipeline runs entirely on the store's own historical data.

01

Connect Shopify

One-click OAuth. Read-only access to orders, products, and customers.

02

Engine reads the store

Identifies gateway products, calculates first-time buyer ratios, and maps repeat-purchase patterns relative to the store's baseline.

03

Get the complete brief

Gateway product, audience profile, creative hooks, and a budget calibrated to real revenue — ready to launch.

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Where We Are

A live product, proven internally — not yet public.

Live on the Shopify App Store

Built, approved, and functional — currently reachable by direct install link only, not yet publicly listed.

Proven through internal deployment

In active operational use on a Lagos-based fashion brand (NDA) — validating the store-audit and ad-brief pipeline end to end on real customer orders.

Backed by two active accelerators

Accepted into LaunchPadX (GrowthConnect) and Idea Hub 14 (LSETF / Lagos Innovates).

Zero paying customers — by design, not by accident

Public GTM has not started. September marks public listing. Detection logic is built to generalize across any Shopify merchant.

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Market

Built for Shopify merchants — proven first in fashion.

2.8M+

Actively trading Shopify stores worldwide — total addressable base (Store Leads, 2026)

~17–28%

Of Shopify stores are fashion & apparel — the largest single category, and the current wedge

8%

Of fashion-segment Shopify stores currently run Meta ad campaigns (Bootleads, 2026)

SHOPIFY-NATIVE FOUNDER-LED TEAMS EARLY-STAGE FASHION & LIFESTYLE — CURRENT WEDGE LAGOS & DIASPORA — CURRENT WEDGE

Detection logic runs on general buyer-behavior signals, not fashion-specific ones — built for any Shopify merchant from day one. Go-to-market starts in fashion, where the first deployment and proof exist, then widens to adjacent creative verticals and the full merchant base.

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OMNI TARGET

Business Model

Flexible credit packs. No recurring subscriptions.

One credit is one complete Meta Ads brief. Merchants buy a pack once and spend it at their own pace — nothing renews in the background.

Starter Pack

$39

$7.80 / brief

5 campaign briefs
Store intelligence insights
Valid 12 months
Low-friction on-ramp tier

Recommended Growth Pack

$99

$6.60 / brief · save 15%

15 campaign briefs
Everything in Starter
Ideal for testing 3+ products
Audience & angle recommendations

Scale Pack

$179

$5.96 / brief · best value

30 campaign briefs
Everything in Growth
Full catalog coverage
Multi-collection intelligence

Roadmap: Automated monthly recurring subscription tier launching alongside continuous catalog drift monitoring and direct Meta API write integration.

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Competitive Landscape

Complementary to attribution tools, not competing with them.

Post-Spend Attribution

Triple Whale, Northbeam

Answers: "How did our ad spend perform after the fact?" Powerful once campaigns are running — but has nothing to say about which product to advertise in the first place.

Pre-Spend Intelligence

Omni Target

Answers: "Which product should we advertise, to whom, with what budget?" Sits before the spend decision — used alongside attribution tools, not instead of them.

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Go-To-Market

Founder-led now, public listing next.

Current motion: founder-led outreach starting with Lagos & diaspora fashion and creative brands — the initial proof vertical. Public Shopify App Store listing, open to any Shopify merchant, follows once fashion conversion is proven.

funnelshopify_app_store

visit → install19.3%

install → trial/subscribe29.9%

visit → trial5.6%

visit → paid2.1%

Source: aggregated Shopify App Store benchmarks (Craftberry, Prys, 2026)

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Team

A Lagos-based founding team, split by function.

Michael Okechukwu

Co-Founder & CEO

60% equity

Owns product vision, commercial strategy, and go-to-market. Background managing e-commerce operations, store analytics, and paid acquisition across direct-to-consumer brands.

Moses Chukwunekwu

Co-Founder & CTO

40% equity · 4-yr vest / 1-yr cliff

Owns all technical implementation — product architecture, infrastructure, and engineering execution.

Incorporated as a Nigerian LLC under CAMA 2020, Lagos. Delaware C-Corp conversion planned post-funding.

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The Ask

Raising $200,000 on a SAFE.

Valuation cap: $3M–$5M, aligned to current pre-seed SaaS and African-market benchmarks.

40%

Public GTM execution

App Store listing, first paid fashion & creative customer acquisition, founder-led outreach scale-up.

25%

Product & infrastructure

Security hardening (token encryption, data-retention controls), core detection engine refinement, and API write integration.

20%

18-Month Founder Runway

Operating runway to scale initial paid merchant cohorts and hit key commercial expansion metrics.

15%

Legal & compliance

SAFE execution, data-protection compliance, Delaware C-Corp preparation.

Use-of-funds allocation is a working estimate for discussion, not a finalized budget.

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Let's Talk

Let's build the pre-spend layer for Shopify commerce.

        Michael Okechukwu — Co-Founder & CEO

        michael@omnitarget.co · omnitarget.co

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